BE-Jewelled for WildAid

Alexander Jewell’s collaboration with WildAid began with the Serengeti bracelet, a piece he designed and made for WildAid’s 2015 charity gala, “An Evening In Africa”. The bracelet raised $44,000 at the live auction to benefit WildAid. Passionate about wildlife, Jewell embraced the opportunity to continue his relationship with WildAid by creating BE-Jewelled for WildAid, an endangered species line of fine jewelry. A percentage of the line’s proceeds are donated to WildAid. As with all of his jewelry, the BE-Jewelled line is handcrafted with artisanal techniques using only eco-friendly 18K gold and conflict-free gemstones.

BE-Jewelled items can be ordered as shown, customized or fully commissioned. Please see the Commissions page for more information.

About WildAid

WildAid is a global nonprofit group with a mission to end the endangered wildlife trade in our lifetimes. Our work combines habitat protection with consumer education, using cutting-edge media campaigns starring some of the most influential voices in wildlife conservation, including The Duke of Cambridge (Prince William), Sir Richard Branson, Yao Ming, Lupita Nyong’o, Jackie Chan, David Beckham and Maggie Q. Together, we can stop this deadly trade and save elephants, rhinos, tigers and indeed all wildlife. Because When the Buying Stops, the Killing Can Too.